I know this may be a repeat to one of my first off blogs and not exactly a topic for photography, but I thought I would share some new tips that I have picked up over the year and put them in this article entitled, “Blogging from a San Diego Photographer – Part Deux”. I use WordPress for my website and these are some additional tips that I have picked up with the help of my friends at MyRoundRobin. Instead of going through everything again, I will go ahead and share my previous blog here. The idea behind this tips are to create blog that scores high for Page Analysis for WordPress SEO by Yoast.
Ok, so I am assuming that you have picked a topic to write about. I also recommend keeping a running list of topics that pop into your head, just in case you come across “Writer’s Block”.
While writing your blog, always make sure to include external links to your or other websites. This will help your readers check out other links as well as educate themselves.
Make sure to make your blog interesting. No one wants to read a boring blog and they will be sure to let you know.
Make sure that the name of the picture you are using is the same as the title of your blog and repeat this for the Caption area. You may wish to duplicate this for your Alternative Text, as well. In the Description area feel free to write a short description of your picture. For the Focus Keyword, be sure to use your Blogs title and ditto for the SEO Title. In the Meta Description use your standard Meta Description. I use the following: RKS Photography – Serving the San Diego Area, for portraits, headshots, and events. So remember, when “you only get one shot” think RKS Photography. Once this is all complete, Click the Update button to Finish. Your picture has been successfully updated and ready to use. (**Note: Be sure your picture has been optimized for size. The smaller the better/faster. **)
Make sure that the title of you blog resides somewhere in the first two to three sentences of the blog.
I find it more convenient to write my blogs in Microsoft Word, this does my spell checking as well as external links. Make sure you have at least 7 external links in your blog and try to clear at least 625 words in your blog, if you exceed 700 I have noticed my score decrease due to the Flesch Reading Ease. Once the blog is complete copy it from Word and then paste it, using the Paste from Word feature, in WordPress.
Key note: If you have done any blogging already, you know that Spam is a major issue. To eliminate some of this hassle I recommend refusing any comments that contain a URL.
I hope I have not bored you too much. I had a lot of fun writing this one. I trust I have given you some valuable tips to think about, before planning your next shoot. It’s not all bad, just be clear and informative, it will save you a lot of headaches. Remember nothing is set in stone and there is not a perfect formula, so go out and have some fun.